[ Rihanna just announced that she will be working with UK retailer River Island on a new clothing line, which will be released in Spring 2013.
River Island wrote on their blog, “We’re all huge fans of Rihanna’s style here at River Island so you can imagine how flattered we were when she approached us about working together and bringing our fashion experience to her range.”
Rihanna said in a statement, “I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.” ] Source
[ “The 26-year-old songstress is posing for the retail chain’s autumn campaign which debuts in September. H&M says the collection will “‘inspire their customers – as well as offer them quality fashion at a good price.”
H&M’s PR manager released the following statement:
“We were looking for a style icon and singer to model our fall collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way.”
H&M adds, “The mood is very LA noir.” We think Lana is the perfect choice! ] Source